Introduction
When you think of success in the world of entrepreneurship, few names shine as brightly as Sara Davies. Known for her role as a savvy investor on the BBC’s Dragons’ Den, Sara has not only captured the hearts of viewers but has also built an inspiring business empire. From humble beginnings in County Durham to becoming one of the UK’s most successful female entrepreneurs, her journey is the epitome of grit and determination.
This article dives deep into Sara Davies net worth, breaking down her sources of income, her entrepreneurial milestones, and how she became a household name in both the business and entertainment worlds. Whether you’re a fan, a budding entrepreneur, or simply curious about the riches behind the Dragons’ Den star, this guide reveals everything you need to know.
Who is Sara Davies?
Born in 1984 in Coundon, County Durham, Sara Davies showed signs of business acumen from a young age. While studying at the University of York, she created Crafter’s Companion — a company that would change her life forever. What started as a small crafting tool business has now turned into a global brand, employing hundreds and selling products in over 40 countries.
Her brilliance didn’t stop there. In 2019, she became the youngest-ever female investor on Dragons’ Den, where she made her mark with her sharp insights, keen investments, and approachable demeanor.
Crafter’s Companion – The Foundation of Her Wealth
The foundation of Sara Davies net worth lies in Crafter’s Companion, the company she launched in 2005 while still in university. Her first major product, The Enveloper, was designed to help people create envelopes for handmade cards. This simple yet innovative idea turned into a massive hit after an appearance on the TV shopping channel Ideal World, resulting in thousands of sales within hours.
Crafter’s Companion quickly expanded its product range to include card-making tools, die-cutting machines, stamps, and other craft supplies. The company now operates internationally, with warehouses in the UK and the United States and a growing global customer base.
It’s estimated that Crafter’s Companion pulls in annual revenues in the multi-millions, playing a central role in Sara Davies net worth, which has been estimated at £37 million ($45+ million USD) as of 2024.
Dragons’ Den and TV Stardom
Sara’s net worth didn’t just come from business operations — her media presence has also significantly contributed. Since joining the panel of Dragons’ Den, she has invested in a range of businesses, from eco-friendly products to beauty and fashion startups. Her influence on the show extends beyond just money — she’s become a mentor and role model for many aspiring entrepreneurs.
In addition to Dragons’ Den, Sara has appeared on Strictly Come Dancing in 2021, where she charmed audiences with her personality and dance moves. She’s also made guest appearances on This Morning, Loose Women, and other mainstream media outlets. These opportunities have not only expanded her brand but also added to her financial portfolio through endorsements, guest appearances, and partnerships.
Other Business Ventures and Income Streams
While Crafter’s Companion is her main business, Sara Davies has diversified her income through various avenues:
1. Books and Speaking Engagements
Sara authored the bestselling book “We Can All Make It”, a memoir-meets-business-guide that chronicles her journey and lessons learned. She is a sought-after speaker at events, business expos, and motivational conferences, often commanding high speaking fees.
2. Brand Collaborations and Endorsements
With her rising public profile, Sara has partnered with multiple lifestyle and craft-related brands. These partnerships offer a lucrative income stream through affiliate commissions and paid promotions.
3. Real Estate Investments
Though she keeps her property investments relatively private, reports suggest that Sara has invested in real estate — both residential and commercial — across the UK. These ventures offer passive income and asset growth, boosting her overall financial standing.
Awards and Recognitions
Sara’s work has not gone unnoticed. Her accolades include:
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Member of the Order of the British Empire (MBE) – Awarded in 2016 for services to the economy.
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Outstanding Achievement in Business Award – Various accolades in business and women-in-leadership events.
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Regular inclusion in the Rich List of Self-Made Women in the UK.
These achievements reflect not only her financial success but also her contribution to society and the business ecosystem.
Lifestyle and Philanthropy
With great wealth comes the power to give back, and Sara takes this responsibility seriously. She supports several charities, especially those focusing on youth entrepreneurship and cancer research.
Despite her financial success, Sara is known for maintaining a grounded lifestyle. She lives in the North East of England with her husband Simon and their two sons. She often emphasizes the importance of work-life balance and regularly shares insights into her family life on social media.
Sara Davies Net Worth Breakdown
Here’s a quick overview of Sara Davies net worth by income category:
| Source | Estimated Value/Income |
|---|---|
| Crafter’s Companion | £20–25 million (Business Value) |
| TV Appearances (Dragons’ Den, Strictly) | £1–2 million per season |
| Book Sales and Public Speaking | £500,000+ annually |
| Brand Partnerships | £250,000–£500,000 per year |
| Real Estate & Investments | £5–10 million |
| Total Estimated Net Worth | £37 million+ |
Frequently Asked Questions (FAQs)
How did Sara Davies make her money?
Sara made her fortune by founding Crafter’s Companion, a global crafting brand. She also earns through TV appearances, investments, book sales, and real estate.
What is Sara Davies net worth in 2024?
As of 2024, Sara Davies net worth is estimated to be over £37 million (approximately $45 million USD).
Is Sara Davies the richest Dragon on Dragons’ Den?
While she is among the wealthiest, others like Peter Jones and Deborah Meaden may have a higher net worth. However, she’s the youngest female Dragon with a self-made multimillion-dollar empire.
How old is Sara Davies?
Sara was born on April 23, 1984. She is currently 40 years old.
Does Sara Davies have children?
Yes, Sara has two sons with her husband Simon, and she often speaks about the importance of balancing family with business.
What company does Sara Davies own?
She owns Crafter’s Companion, a leading name in the craft and hobby industry.
Did Sara Davies win Strictly Come Dancing?
No, Sara participated in the 2021 season of Strictly Come Dancing but did not win. She was eliminated during Week 8.
Conclusion
Sara Davies net worth is a reflection of what’s possible when vision meets execution. Her inspiring rise from a university student with an idea to a celebrated businesswoman and TV personality is one of the most compelling success stories of modern British entrepreneurship.
From founding Crafter’s Companion to becoming a fan favorite on Dragons’ Den, she continues to evolve, inspire, and invest in others. Whether through business ventures, media appearances, or philanthropic efforts, Sara is living proof that with passion, resilience, and a bit of craftiness, anyone can build their dream life.
If you’re looking to take cues from someone who’s made it big on their own terms, Sara Davies is a name worth remembering. And if you’re wondering just how far one idea can take you—her multimillion-pound empire says it all.
